U.S. search ad revenue hit a record $84.4 billion in 2022

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S. digital advertising revenues, according to the IAB’s Internet Advertising Revenue Report: Full Year 2022, released today.

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U.S. search ad revenue hit a record $84.4 billion in 2022

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